Fighting Over the Message: The “Image War” as a front in the Israeli-Palestinian Conflict with Dr. Moran Yarchi

In today's conflicts, the question is not only whose army wins, but also whose story wins- or in other words which side is perceived as the just side. Wars today are no longer taking place only on the military battlefield. Alongside the military confrontation there is an image war occurring in which each side tries to present its ideas, values, and action as justified in order to receive international support. The struggle in the image arena is in fact a struggle for perceptions. It has no geographical boundaries, and in most cases, the weaker side's military is stronger in terms of its ability to gain empathy.

As part of the lecture with Dr. Moran Yarchi, we will try to better understand how countries and activists can conduct themselves in such a reality in which the image front plays a crucial role, while focusing on recent events in the Israel-Palestine conflict.